The Marketing of Creative Work with Richard Hogan and Leandro Righini at Arkadia on Tuesday 17.11 at 6pm

Dear friend of Arkadia, You are warmly invited to the bookshop Tuesday 17.11 at 6pm. Richard Hogan, Architect, and Leandro Righini, Managing Director of Kielivalmentaja, will host a discussion for professionals about the marketing of creative work. The intent is not to analyse creative work but rather talk about ways in which it can be promoted. This will be mostly relevant for graphic and industrial designer, photographers, architects and others design professionals. The evening will start with a brief look at how Apple has succeeded in marketing its products through an innovative retail strategy. The discussion will then be open for all to share their own marketing tactics. In that way participants will learn to better promote their own creative work through the successes and failures of others. The discussion will be most successful if participants are in some way currently engaged in marketing their work but the talk is naturally open to absolutely everyone. Warm regards, Ian www.arkadiabookshop.fi – Entrance is free and green tea will be served. A donation of €2 (or more!) is suggested and would be welcome. – You can also reach me via facebook. I have an address under my name “Ian Bourgeot”and I would gladly become your friend Leandro Righini is the Managing Director of Kielivalmentaja ((http://www.kielivalmentaja.com/home.html) , he has a background in Film and Television and Language training. Richard Hogan is an Architect who has managed projects in North America, Europe and Russia.