Dear friend of Arkadia, You are invited to ‘The Experience Merchants : Why Design will be the leading discipline of our century’ by interaction designer Ashwin Rajan on Monday 17.10 at 6pm. Welcome ! Warm regards, Ian Bourgeot www.arkadiabookshop.fi –Entrance is free and green tea will be offered. A donation of €2 (or more!) to fund the event is suggested and would be most welcome! ‘The Experience Merchants : Why Design will be the leading discipline of our century’ by Ashwin Rajan The industrial era heaped new meanings and responsibilities on the design profession – vaulting it from a discipline responsible for ornamentation to a science capable of crafting the very materiality of our lives. But all that pales in comparison to where the profession is headed in our lifetimes.   In this talk, learn how the Design discipline is reshaping itself to be multidisciplinary and multifaceted, and in this process embedding itself within every aspect of public and private life. Includes glimpses of methods and projects from global design companies. CV: http://www.linkedin.com/in/ashwinrajan Links: www.fjordnet.com