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Dear friend of Arkadia,

You are invited to the screening of “Allegory of the Cave” (2014) and “The old Elm” (2014) by Joakim Pusenius and Oliver Walter on Wednesday 26.11 at 6pm at Arkadia (Nervanderinkatu 11)

The cooperation between Oliver and Joakim on the film “The old Elm” can be seen as an experiment in which flashy, well established marketing techniques that push customers to buy products are questioned.

The film is from Oliver´s perspective a means to make one of his luminaires, Pare, more widely known, not being shy addressing a fundamental human condition with little commercial appeal like loneliness. The ball is discreetly passed to the viewer to eventually notice, appreciate and want a product.

http://www.pareled.com/englishindex.html
http://www.ark-ow.com
http://joakimpusenius.com/
http://vimeo.com/joakimpusenius
http://vimeo.com/symposiumfilms


Welcome!

Warm regards,

Ian
www.arkadiabookshop.fi

– Entrance is free but a donation of €3 (or more!) to fund the bookshop is suggested and would be most welcome. Arkadia wouldn’t exist without this act of generosity. If you have no loose change or coins we gladly accept payment via Visa Electron or Mastercard etc. !

Oliver Walter is a German architect that lives and works in Helsinki since 1998.
He specialized in luminaire design, in which he brings together wood and LED technology. Oliver questions today´s consumerism. His desire to sell his products conflicts with his believe that economic permanent growth is in the long run impossible.

Joakim Pusenius is an artist and filmmaker (born in Lahti 1984) whose artistic work focuses on ontological question of time and existence and the eternal return of this question. The main repeating theme in his film work can be described as a certain kind of disconnection – happening in many different scales at the same time. This disconnective movement is at the same time revealing the solitude of human being as such and at the same time allowing us to see only a fragment of lived life not as a part of a story but part of everyday living. For Joakim the most interesting moments are those in between the actions.
Joakim Pusenius is graduating from Finnish Academy of fine arts in December 2014. His artistic practice consists of films, sculptures and installations.
His final work short film “Allegory of the Cave” was premiered in Kuvan Kevät 2014 and was also selected as a nominee in TENT Academy Awards, Rotterdam 2014